More people are asking ChatGPT, Claude, and Google's AI for recommendations instead of scrolling through search results. If those tools do not mention your business when someone asks, you are invisible to a fast-growing slice of buyers. Getting recommended by them is what LLM SEO is for.
What LLM SEO is
LLM SEO is optimising so large language models surface and recommend you when someone asks a relevant question. Classic SEO is about ranking a page on a results list. LLM SEO is about being the answer the assistant gives back, in its own words, with you named in it.
Why it is different from Google SEO
- LLMs synthesise an answer from many sources rather than listing ten blue links.
- They favour clear, structured, answer-shaped content they can quote directly.
- They pull from beyond your website: directories, reviews, and mentions across the web.
- They reward authority and specificity, not keyword stuffing.
How to start
- Publish genuinely useful content that answers the exact questions your buyers ask.
- Be specific and local. "Resin driveways in Glasgow" beats "quality home improvements".
- Earn mentions in the places these models read, not just on your own site.
- Keep your facts clean, consistent, and easy to extract.
Why we include it in every retainer
Classic SEO gets you found when people search. LLM SEO gets you recommended when people ask. Both matter now, and the second one is only growing. That is why every AM:PM SEO retainer includes LLM SEO as standard rather than an upsell.
The takeaway
Search is turning into a conversation. The businesses that win it are the ones the assistant already trusts enough to name. Be the answer, not a link buried on page two.
Want this working for your business?
We build the systems behind everything we write about here.
By Dxims, AM:PM Media.
